Seasonal disruption and weak demand push the Ukrainian watermelon prices down

Ukrainian watermelon producers are currently facing a significant crisis due to a combination of soaring temperatures and falling demand. The extreme heat is causing widespread damage to watermelon crops, with many farms reporting cases of sunburnt fruit. This damage is exacerbating existing challenges in the market, pushing producers to accelerate sales to minimize losses.

Recent data highlights a stark decline in watermelon prices, which have plummeted by over 40% since June 2024. This sharp decrease is primarily attributed to a seasonal surge in local supply coupled with a drought that has adversely affected both the quantity and quality of the watermelons.

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Consequently, the market price of watermelons in Ukraine is now 47% lower compared to the same period last year, placing additional financial pressure on farmers struggling with poor crop conditions.