Zhongbai and Arla Foods Ingredients Buoy up their Distribution Alliance for China’s Food and Nutrition Sector

Brenntag's subsidiary, Zhongbai Xingye Food Technology (Beijing) Co., Ltd., commonly known as Zhongbai, has geared up its collaborative distribution alliance with Arla Foods Ingredients to cater to China's food and nutrition sectors. Since joining Brenntag's umbrella in 2021, Zhongbai has maintained a robust association with Arla Foods Ingredients, a global provider of premium food and nutrition solutions.

The duo has marked over a decade and a half of collaboration, during which their market presence in China has surged. This freshly minted accord, which takes effect immediately, encompasses all business facets of Arla Foods Ingredients, spotlighting three pivotal sectors:

• Infant Nutrition: Addressing the surge in premium product demands by Chinese parents, the alliance aims to uplift the nutritional content of infant and toddler provisions.
• Performance Nutrition: Observing the burgeoning potential of China's performance nutrition sector, their focus will extend to sports nutrition, senior dietary requirements, and supplementary products.
• Food and Beverage: Both entities predict an upward trajectory in domains like bakery and beverages.

The comprehensive synergy between Brenntag and Arla Foods Ingredients extends to a mutual investment in an innovation hub, nestled within Zhongbai's Beijing premises. This center pioneers the creation of China-centric formulations. With the fresh agreement in place, this facility will further diversify its application-centric capabilities, paving the way for products specially crafted for local preferences.

Brenntag Specialties' CEO, Michael Friede, conveyed his enthusiasm about this renewed partnership with Arla Foods Ingredients. Highlighting their commendable rapport and Arla's adept market comprehension, Friede expressed optimism about tapping into uncharted territories, especially within performance nutrition.

On the other side, Luis Cubel, the Commercial Director at Arla Foods Ingredients, emphasized the shifting demographics in China which have augmented the appetite for top-tier products, especially in the segments of infant and performance nutrition. Celebrating the 15-year symbiotic relationship with Zhongbai, Cubel expressed eagerness to delve deeper into one of the globe's paramount nutrition arenas.

According to the article by Procurement Resource, Brenntag's Zhongbai and Arla Foods Ingredients have expanded their 15-year partnership with a new distribution deal targeting China's food and nutrition sectors. Emphasizing infant and performance nutrition, the collaboration will also boost innovation at Zhongbai's Beijing center. Both firms aim to meet China's growing specialty nutrition demands.