During H2 2025, global plasticizer markets continued to reflect the interplay of feedstock volatility, adequate supply, and subdued downstream demand. In Asia, demand from PVC processing, construction materials, automotive interiors, cables, and flooring improved intermittently, particularly during seasonal restocking periods, but persistent weakness in China’s property sector and competitive regional supply constrained sustained momentum. Feedstock phthalic anhydride and alcohol-chain cost changes created short-lived fluctuations, while buyers continued to favour short-term procurement. European plasticizer markets remained cautious as construction and industrial activity stayed weak, although routine demand from flexible PVC, coatings, and wire-and-cable applications provided a stable base. Regulatory preference for non-phthalate and lower-phthalate alternatives also continued to influence purchasing patterns. In North America, demand remained relatively steady from construction, automotive, flooring, and infrastructure-linked PVC applications, but supply availability was sufficient and inventory management limited stronger gains. By year-end, plasticizer markets were broadly balanced to soft, with feedstock-led volatility offset by restrained downstream consumption and controlled purchasing behaviour.