Strawberry market sentiment remained regionally uneven during Q1’26 due to fluctuating harvest conditions and changing trade flows across Europe, Asia, and North America. In Europe, unfavourable weather in Italy and Greece reduced early-season strawberry yields by nearly 30–40%, tightening premium-grade supply and increasing reliance on greenhouse-grown Belgian and Dutch volumes. Spanish strawberry markets later faced supply pressure as harvest arrivals from Huelva accelerated during the quarter, increasing regional availability. In Asia, greenhouse cultivation in China, Japan, and South Korea supported stable supply, although South Korean strawberry prices rose due to weather-related production disruptions and lower yields. Trade activity weakened in smaller regional markets, with Georgia’s strawberry imports declining to 504 tons in Q1’26 from 646 tons a year earlier, while exports dropped sharply from 122 tons to only 29 tons, reflecting softer regional trade movement. North American markets remained comparatively balanced as California and Florida production supported retail and foodservice demand, although labour shortages and higher cold-storage costs affected harvesting economics. The Iran war and Strait of Hormuz disruptions indirectly increased refrigerated freight and packaging transportation costs, particularly for export-oriented suppliers.
Analyst Insight
According to Procurement Resource, strawberry markets are expected to remain firm as weather-related supply risks and elevated logistics costs continue influencing global trade flows and procurement activity.
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The strawberry market witnessed a fluctuating price trend during H2 2025, which was influenced by weather disruptions, regional changes, and demand patterns. In the European region, the strawberry price trend displayed softness, followed by a recovery because of the effects of cool weather, which slowed down the ripening process. In Italy, there was a decrease in the price of strawberries at the beginning of the period, followed by a recovery. In France, there has been a slight decrease in national production because of heat stress and pest incidence during the growing period. The Netherlands witnessed a stable supply of strawberries with firm prices because of consistent demand. In North America, there has been a continued harvesting process in California and Mexico, but the quality of strawberries was affected by weather disruptions as well as reduced days for proper growing. South Africa faced a brief oversupply episode driven by heat-accelerated ripening, though prices recovered as stock levels normalised. Export activity to the Middle East, Southeast Asia, and Indian Ocean island markets provided additional demand support.
Strawberries are widely appreciated for their properties like aroma, bright colour, juicy texture, as well as its particular sweetness. It is consumed in huge quantities in products like jam, juice, pies, ice cream, milkshakes, and chocolates. Artificial strawberry flavourings and aromas are also extensively utilised in products like candy, soap, lip gloss, perfume, etc.
Snacks and Bars, Milk Substitutes and Ice Creams, Bakery and Confectionery, Nut and Seed Butters, RTE Cereals, Others
Fresgarrido, Mirak Group, Korra Agri, Naturipe Farms, LLC., Berry Gardens Ltd
CurrencyUS$ (Data can also be provided in local currency)
Supplier Database AvailabilityYes
Customization ScopeThe report can be customized as per the requirements of the customer
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Note: Our supplier search experts can assist your procurement teams in compiling and validating a list of suppliers indicating they have products, services, and capabilities that meet your company's needs.
Several factors are to be kept in mind while cultivating Strawberries such as soil, temperature, pests etc. Strawberry grows best in a temperate climate. Being a short-day plant, it requires exposure to about 10 days of less than 8 hours of sunshine for the initiation of flowering.
Siddharth David
Manager - Market Research
Delivering market research and procurement intelligence at Procurement Resource with a focus on economic forecasting, commodity analysis, and client advisory to help sourcing teams make data-backed purchasing decisions.
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