| Product | Region | Incoterm Basis | Price | Last Updated Month |
|---|---|---|---|---|
| Strawberries | Belgium | EXW | USD 5,873.50/MT | August 2026 |
| Strawberries | Spain | EXW | USD 6,106.77/MT | August 2026 |
| Strawberries | Italy | EXW | USD 3,789.67/MT | August 2026 |
| Strawberries | Belgium | EXW | USD 4,910.17/MT | July 2026 |
| Strawberries | Spain | EXW | USD 5,275.57/MT | July 2026 |
| Strawberries | Italy | EXW | USD 2,700.25/MT | July 2026 |
Stay updated with the latest Strawberries prices, historical data, and tailored regional analysis
In Belgium, the average Strawberries price was USD 3251/MT (EXW) in June. Spain recorded an average price of USD 2898/MT (EXW) during June. In Italy, Strawberries averaged USD 2005/MT (EXW) in June. During Q2 2026, European strawberry markets followed a soft-to-firm pattern as seasonal production first expanded and then declined toward the end of the quarter. Initially, prices remained under pressure as overlapping harvests across Spain, France, Belgium and Italy increased market availability. Italian producing areas also experienced supply-led weakness as fresh arrivals increased. Conditions changed during May when Spain approached the later stages of its main season and farm-gate values strengthened as available volumes declined. Germany moved in the opposite direction temporarily, with stronger domestic harvesting increasing wholesale supply and forcing sellers to discount imported fruit. By June, heat and declining production in France reduced marketable volumes and supported better-quality fruit, although overall consumer demand remained moderate as other summer fruits gained attention.
Analyst Insight
According to Procurement Resource, strawberry prices are expected to remain firm where seasonal availability declines, although quality, weather and competing summer-fruit demand will continue to create significant regional variation.
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Strawberry market sentiment remained regionally uneven during Q1’26 due to fluctuating harvest conditions and changing trade flows across Europe, Asia, and North America. In Europe, unfavourable weather in Italy and Greece reduced early-season strawberry yields by nearly 30–40%, tightening premium-grade supply and increasing reliance on greenhouse-grown Belgian and Dutch volumes. Spanish strawberry markets later faced supply pressure as harvest arrivals from Huelva accelerated during the quarter, increasing regional availability. In Asia, greenhouse cultivation in China, Japan, and South Korea supported stable supply, although South Korean strawberry prices rose due to weather-related production disruptions and lower yields. Trade activity weakened in smaller regional markets, with Georgia’s strawberry imports declining to 504 tons in Q1’26 from 646 tons a year earlier, while exports dropped sharply from 122 tons to only 29 tons, reflecting softer regional trade movement. North American markets remained comparatively balanced as California and Florida production supported retail and foodservice demand, although labour shortages and higher cold-storage costs affected harvesting economics. The Iran war and Strait of Hormuz disruptions indirectly increased refrigerated freight and packaging transportation costs, particularly for export-oriented suppliers.
Analyst Insight
According to Procurement Resource, strawberry markets are expected to remain firm as weather-related supply risks and elevated logistics costs continue influencing global trade flows and procurement activity.
Strawberries are widely appreciated for their properties like aroma, bright colour, juicy texture, as well as its particular sweetness. It is consumed in huge quantities in products like jam, juice, pies, ice cream, milkshakes, and chocolates. Artificial strawberry flavourings and aromas are also extensively utilised in products like candy, soap, lip gloss, perfume, etc.
Snacks and Bars, Milk Substitutes and Ice Creams, Bakery and Confectionery, Nut and Seed Butters, RTE Cereals, Others
Fresgarrido, Mirak Group, Korra Agri, Naturipe Farms, LLC., Berry Gardens Ltd
CurrencyUS$ (Data can also be provided in local currency)
Supplier Database AvailabilityYes
Customization ScopeThe report can be customized as per the requirements of the customer
Post-Sale Analyst Support360-degree analyst support after report delivery
Note: Our supplier search experts can assist your procurement teams in compiling and validating a list of suppliers indicating they have products, services, and capabilities that meet your company's needs.
Several factors are to be kept in mind while cultivating Strawberries such as soil, temperature, pests etc. Strawberry grows best in a temperate climate. Being a short-day plant, it requires exposure to about 10 days of less than 8 hours of sunshine for the initiation of flowering.
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