Asian
The Asian region witnessed a volatile year for TDA pricing in 2024. The first quarter showed promising upward momentum, particularly in India, driven by strong demand from agrochemicals and pharmaceuticals sectors. However, this positive trend was short-lived as oversupply issues emerged by Q2, pushing prices downward. South Korean TDA prices were particularly affected by maintenance at GS Caltex and fluctuating feedstock costs.
In China, reduced demand from end-use industries such as polyurethane manufacturing created further downward pressure. The second half of 2024 saw continued price erosion across the region, exacerbated by logistical challenges including port congestion and container repositioning issues. By Q4, the market had stabilized at lower levels with sufficient stockpiles meeting the subdued demand.
Europe
European TDA prices in 2024 demonstrated consistent decline throughout the year. Beginning with a downward trend in Q1 due to reduced fertilizer sector demand and farmer protests across the region, the negative price environment persisted into Q2 with an oversupply situation. The construction sector, particularly housing, struggled throughout the year, weakening demand for TDA in paints and coatings applications.
Rising interest rates and inflation further constrained purchasing power. By Q3, the European construction sector had fallen into a deep slump, accelerating TDA price drops. The final quarter of 2024 continued this bearish trend, with high inventories and balanced but underwhelming demand from industries such as polyurethane and other aromatics. Geopolitical uncertainties and fluctuating crude oil prices exerted additional pressure on prices.
North America
In North America, Toluenediamine (TDA) prices followed a downward trajectory throughout 2024. The first quarter started with moderate pricing, but as the year progressed, prices steadily declined due to weakening demand from the polyurethane sector. This trend was heavily influenced by the bearish performance of its feedstock toluene, which experienced significant price drops throughout the year.
Supply chain disruptions, including the Longshoremen's Association strike in Q4, further complicated market dynamics. Despite some growth in the construction industry, the broader economic slowdown dampened TDA demand, particularly in the latter half of 2024. Manufacturers responded by reducing production rates, but this was insufficient to offset the oversupply situation that persisted through year-end.