Asian Paints Will Use Showa Denko's Proprietary Technology For Its Integrated 100 KTPA VAM VAE Manufacturing Unit

Showa Denko K.K. Beginning Vinyl Acetate Monomer Production In India

The President of Showa Denko K.K., Hidehito Takahashi, chose to license vinyl acetate monomer (VAM) production to Asian Paints, a prominent paint company in India in collaboration with KBR, the US engineering company. They will also deliver catalysts used by Asian Paints for VAM production.

Showa Denko Plans To Give Asian Paints Of India A License For Vinyl Acetate Monomer Production

For strengthening their petrochemical business, they are looking to expand their high-value-added product lineup, including derivatives. Despite the market situation, they are also looking to extend their licensing business for their organic chemical manufacturing technology for generating steady and high earnings. They have been preparing a business structure for the VAM manufacturing license that follows Sheng Hong Refining Company (China) in 2019.

VAM is a transparent and colourless liquid widely employed as a raw material in adhesives and synthetic resins. They have been producing VAM for more than 40 years at the Oita industrial complex. Under this licensing agreement, they deliver know-how for stable and safe operation and a package of operation technology they have accumulated so far.

They will also be supplying the catalysts employed for producing VAM in the production facility. They have excellent technical capabilities in catalyst configuration, analysis, and performance assessment. Also, in the latest plant, the use of their catalyst will help improve the performance of the plant.

Asian Paints is a leader in India's paint industry. The corporation intends to construct 100,000 tonnes annually VAM manufacturing plant in India in accordance with licensing. The produced VAM will be used as a raw material in manufacturing vinyl acetate ethylene emulsion (VAE).

The Showa Denko Group is a chemical manufacturing company that sells products associated with electronic materials, semiconductors, chemicals, mobility, and innovation materials. As a result of the addition of Showa Denko Materials Co., Ltd (previously known as Hitachi Chemical Co., Ltd.) to the Group in 2020, the FY 2021 sales will go over 1.4 trillion yen, with sales and manufacturing bases in 26 countries and regions across the globe. They are focused on expansion of their business worldwide.

The Group has decided to change its name in January 2023 to Resonac and will persist in discovering its goal of “transforming society using the power of chemistry” via its business ventures.

About Asian Paints

Asian Paints is the top player in India's paint and décor industry and is ranked side by side with the top ten decorative coatings companies worldwide with a consolidated turnover of INR 29,101.28 crores (INR 291 billion) along with an INR 3100 billion market capitalization. Asian Paints and its subsidiaries operate in 15 countries around the world with 27 paint manufacturing plants and servicing clients in around 60 nations.

Asian Paints also provides an extensive range of Home Décor products and is an upcoming player in the Indian Home Improvement and Décor space. The company intends to launch the latest VAM production plant in India that will have the capability of producing 100 thousand tons of VAM each year. The VAM produced in the plant will be employed as an ethylene-vinyl acetate emulsion (VAE) raw material along with other products.

As per Procurement Resource, the article concludes a recent deal between Showa Denko K.K. and Asian Paints for beginning Vinyl Acetate Monomer production in India. The company chose to license vinyl acetate monomer (VAM) production to Asian Paints as it is a prominent paint company in India in collaboration with KBR, the US engineering company.

The company will also be delivering catalysts used by Asian Paints for VAM production. The corporation intends to construct 100,000 tonnes annually VAM manufacturing plant in India in accordance with licensing. The produced VAM will be used as a raw material in manufacturing vinyl acetate ethylene emulsion (VAE).