Coffee Industry Report by Regional Category Spend, Price Analysis, Key Demand and Price Indicators, and Best Buying Practices

The global Coffee market reached a value of about USD 119.60 billion in 2021. The industry is projected to grow at a CAGR of around 4.8% in the forecast period of 2022-2027 to reach a value of about USD 158.63 billion by 2027.

The global coffee industry report gives a comprehensive analysis of the industry including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. Coffee is one of the most popular beverages worldwide. It can be prepared and consumed in various ways. It is immensely enjoyed owing to its energising caffeine content. The consumption of coffee is also a cultural phenomenon in many places. The critical demand indicator in the industry report is the highest category spender by region—Latin America, Brazil being a significant producer.

Industry Definition and Segmentation

Coffee is a brewed liquid made from roasted coffee beans, the seeds of some flowering plants in the Coffea genus, and the berries of certain flowering plants in the Coffea genus. It is a dark-coloured, bitter, somewhat acidic beverage with a stimulating effect due to its caffeine content. It is one of the most famous drinks and can be prepared in various ways (e.g., espresso, French press, caffè latte, or already brewed and canned coffee). It is usually served hot, but cooled or iced coffee is also famous. As it has a bitter taste, sugar, sugar substitutes, milk, or cream are commonly added to enhance its flavour. The coffee industry report comprises segments by product type (whole-bean, ground, instant, coffee pods and capsules, and others), distribution channel (on-trade, off-trade) and region (North America, Europe, Asia Pacific, the Middle East, and Africa, and South America).

North America, Europe, Asia Pacific, Middle East & Africa, and South America Regions are Driving the Growth of the Industry

Brazil, the world's largest coffee producer, supplied 40% of its world's supply. Vietnam was the world's second-largest coffee grower, accounting for nearly 20% of global output. Hence, Latin America is the most significant region in the worldwide industry, with the Asia Pacific witnessing steady growth. The source beverage offers a lift in energy, is suitable for weight management and has been associated with a lower risk of depression with other health benefits. As a result, it is a go-to beverage in many people's daily routine enhancing the market's expansion. Instant coffee is full of antioxidants that help with metabolism and has low caffeine content, thus making it a popular choice among consumers. Product innovations like coffee pods, capsules and instant coffee are gaining immense popularity among consumers, resulting in increased demand. Furthermore, launches of unique blends, flavours, and premium products are propelling the market's direction. Other factors such as growing corporate lifestyle, rapid urbanisation, widespread number of cafes, etc., are furthering the industry's expansion. Also, increased disposable incomes and expenditure on leisure has augmented sales in the sector.

The coffee industry faces challenges like climatic change, crop destruction by pests and diseases which negatively impact the supply in the market. Regrettably, like any other merchandized commodities, coffee too is vulnerable to unprincipled market dynamics, this generally has a greater effect on producers’ income.

Best Procurement Practices

The global coffee industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major global coffee producing and consuming regions across the globe, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

Coffee berries and seeds go through several steps to become the typical roasted coffee. Firstly, the fruit is hand-picked for maturity; this time-consuming process entails selecting only the ripest berries. Following harvest, green coffee is processed using one of two methods: a dry process technique, which is much easier and less labour-intensive, or a wet process method, which combines batch fermentation, utilises more water in the process and often produces a milder coffee. The seeds are next fermented to eliminate the slimy mucilage covering still present on the seed, separated by maturity and colour. After the fermentation process is complete, the seeds are washed with vast amounts of fresh water to eliminate the fermentation residue, resulting in massive coffee effluent. The seeds are then dried. Following that, it is sorted and labelled as green. The roasting of green coffee is the next step in the process. When the temperature within the bean hits around 200 °C (392 °F), the roasting process begins, caramelisation takes place when intense heat breaks down starches, converting them to simple sugars that brown, affecting the colour of the bean. It is then stored in airtight containers composed of ceramic, glass, or non-reactive metal.

Wide Availability, Affordability and Consumption of Coffee to Further Drive the Procurement of Coffee

Coffee is appealing as it is easy to consume, affordable, and trendy due to its taste. In addition, the popularity of speciality coffees, single-serve techniques, and ready-to-drink item is expanding. Furthermore, factors like shifting consumer preference towards organic and certified products are expected to drive the market in the future. Also, the decline in carbonated beverage use has aided the expansion of the coffee bean industry.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the Coffee Industry Report

• Nestlé S.A.
• The Coca-Cola Company
• The Kraft Heinz Company
• The J. M. Smucker Company
• JAB Holding Company

Market Landscape

Product innovations by manufacturers, product developments, the introduction of various flavour ranges etc., are driving the industry forward. The coffee industry is being driven by mergers and acquisitions of firms to capitalise on their respective main strengths, such as extensive R&D efforts, distribution networks, and new products, to expand their portfolio and conquer new markets. Global Arabica coffee production was estimated to be around 102.1 million 60 kilogramme bags in 2020/21. Coffee price increased to 12.75 USD/Lbs or 5.64% since the beginning of 2022. Additionally, its prices have risen to a ten year high, and economists predict that market tightness will last until 2023. Low temperatures, a brief frost that affected some of the growing zones, and a period of drought have put the 2022 crop in jeopardy.

Key Initiatives by Companies

• Starbucks and PepsiCo Inc. collaborated to produce ready-to-drink Starbucks Nitro Cold Brew cans in February 2020. The beverages come in three flavours: black, vanilla, sweet cream, and dark caramel, and they're all Nitrogen-infused.
• Luigi Lavazza SpA released 100% biodegradable coffee pods with packaging designed by Path in November 2019. By the end of the year, the business hoped to have replaced all its aluminium capsules with new eco-friendly ones at no additional cost.
• Nestle SA introduced NESCAFE Whipped Latte and NESCAFE Coffee Protein in October 2018. Nestle's RDT coffee beverages with Distinct Texture and Functionality are the first of their type. With these two new items, Nestle hopes to improve its RTD line-up.