Potatoes Market

Global Potatoes Market: Country Overview; Value Chain Analysis; Production Process; Trade Analysis; Market Dynamics: Drivers & Constraints, Industry Events, Innovations & Trends, SWOT Analysis; Porter’s Five Forces; Industry Best Practices: Sourcing Strategy, Procurement Model, Contract Structure, Negotiation Levers, Pricing Model, Key Factors Influencing the Quotation; Key Supplier Analysis, 2024-2032

Potatoes Industry Report by Regional Category Spend, Price Analysis, Key Demand, and Price Indicators, and Best Buying Practices


The global Potatoes market reached a volume of about 381 million tonnes in 2021. The industry is projected to grow at a CAGR of around 1.30% in the forecast period of 2022-2027 to reach a value of about 410 million tonnes by 2027.

The global potatoes industry report gives a comprehensive analysis of the industry, including key segments, trends, drivers, restraints, the competitive landscape, and other essential market aspects. The market is primarily driven by the product's popularity as a staple food item.  In the industry report, the key demand indicator is the highest category spender by region—Asia Pacific.

Industry Definition and Segmentation

The potato is a root vegetable made up of a starchy tuber from the plant Solanum tuberosum. The starchy edible tubers of the plant are the reason for its cultivation. One of the world's most important food crops is the potato. Potatoes are normally dished up whole or squashed as a cooked vegetable, and they are also treated into potato flour, which is utilised in baking and sauce thickening. Vitamin C, protein, thiamin, and niacin are all found in the tubers, highly digestible. The Potatoes industry report comprises segments by region (North America, Europe, Asia Pacific, the Middle East, Africa, and South America).

The Asia Pacific Region is Driving the Growth of the Industry

The Asia Pacific holds a significant share of the industry as China is now the world's leading potato grower. In Chinese families and restaurants, fresh potatoes are devoured. Due to rising urbanisation, there is an expanding middle-class population, which has led to the appeal of potato goods since this group is more drawn to Westernized food. Furthermore, the Chinese government wants to boost potato crop output since it is more profitable per acre than any other main crop. In addition, India's potato output has increased steadily. This is due to an increase in potato consumption in the country due to increased industrialisation and women's engagement in the labour market, which produced a desire for processed, ready-to-eat convenience food, particularly in metropolitan areas.

Potatoes are one of the staple food items consumed by many worldwide and offer several benefits over other food crops, including ease of storage, high yield, minimal planting requirements, a large growing area, and high nutritional content. As a result, Potatoes are a good crop for the processed food business, driving the market growth. In addition, the food item is also used to turn into potato food and food components, fed to cattle, pigs, and chickens, and turned into starch for the industry furthering the industry's demand.

Best Procurement Practices

The global Potatoes industry report by Procurement Resource gives an in-depth analysis of the best buying practices followed by major global Potatoes regions, such as engagement models, contract terms, and buyer and supplier negotiation levers, among others.

Category Management Studies

The potato may reach a height of 100 cm. The starch produced by the potato plant's compound leaves is transported to the ends of its subterranean stolons as the plant grows. Near the soil they break the surface, and the stems stiffen and grow a few or as many as 20 tubers. The quantity of tubers that mature is determined by the soil's amount of moisture and nutrients. Tubers come in various shapes and sizes, weighing up to 300 g (10.5 oz) apiece. The plant's leaves and stalks die down to the soil level towards the conclusion of the growing season, and its young tubers separate from their stolons. The tubers then act as nutrition storage, allowing the plant to survive the winter and develop and reproduce later.

Wide Range of Applications of the Commodity, Further Driving the Procurement of Potatoes

The industry is witnessing growth due to the various applications of potatoes. Frozen potatoes, including most French fries, are consumed globally and are widely available in restaurants and fast-food outlets. Dehydrated potato flakes are utilised in mashed potato products sold in stores, as snack components, and even as a culinary additive. Likewise, another dried product is potato flour, which binds meat combinations and thickens gravies and soups. It's used in cake mixes, dough, biscuits, and ice cream as a thickening and binding agent in sauces and stews. Hence, the many ways to consume the food item are likely to impact the market positively.

The regional markets for the industry can be divided into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

Key Industry Players Mentioned in the Potatoes Industry Report

  • Grünewald Fruchtsaft GmbH
  • Aconcagua Foods S.A.
  • Favourita International
  • Interaust Foods Pty Ltd
  • McCain SA

Market Landscape

The private sector is driving most of the advances in the European and North American potato value chains. When it comes to seeking effective collaborations in the projected term, these markets are likely to offer attractive chances for newly developed value chains.

Key Initiatives by Companies

  • August 24, 2021- More than 13,000 broadleaved woody plants were planted as young trees and shrubs on two ecological compensation zones totalling more than 2 hectares as part of the development of the GRÜNEWALD INTERNATIONAL corporate headquarters at the Gochsheim at Hexenhügel site and on the border of the Gochsheimer Oberholz.

1.    Executive Summary
2.    Potatoes Industry Snapshot

    2.1.    Potatoes Market Outlook
    2.2.    Regional Overview
        2.2.1.    North America
        2.2.2.    Europe
        2.2.3.    Asia Pacific 
        2.2.4.    Latin America
        2.2.5.    Middle East & Africa
3.    Impact of Recent Events 
4.    Potatoes Value Chain Analysis 
5.    Potatoes Production Process
6.    Trade Analysis 
7.    Major Risk Factors in Sourcing
8.    Potatoes Cost Structure
9.    Potatoes Price Analysis 
10.    Key Demand Indicator Analysis
11.    Key Price Indicator Analysis
12.    Potatoes Market Dynamics

    12.1.    Drivers & Constraints
    12.2.    Industry Events 
    12.3.    Innovations & Trends
    12.4.    SWOT Analysis
    12.5.    Porter’s Five Forces
        12.5.1.    Buyer Power
        12.5.2.    Supplier Power
        12.5.3.    Threat of New entrants
        12.5.4.    Threat of Substitutes
        12.5.5.    Industry Rivalry
13.    Industry Best Practices
    13.1.    Sourcing Strategy
    13.2.    Procurement Model
    13.3.    Contract Structure
    13.4.    Negotiation Levers
    13.5.    Pricing Model
    13.6.    Key Factors Influencing the Quotation 
14.    Key Supplier Analysis
    14.1.    Grünewald Fruchtsaft GmbH 
    14.2.    Aconcagua Foods S.A.
    14.3.    Favourita International
    14.4.    Interaust Foods Pty Ltd
    14.5.    McCain SA

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Key Questions Answered in the Report

The global Potatoes market size reached a volume of about 381 million tonnes in 2021.

The industry is projected to grow at a CAGR of around 1.30% in the forecast period of 2022-2027.

The significant demand for the commodity as a staple food item is one of the essential drivers of the Potatoes market growth.

Grünewald Fruchtsaft GmbH, Aconcagua Foods S.A., Flavour-ita International, Interaust Foods, and McCain South Africa are some of the key players in the market.

The Asia Pacific region of the Potatoes industry holds a significant share in the market.

Analyst Review

The global Potatoes market attained a volume of about 381 million tonnes in 2021, driven by the rising consumption of the product due to its number of benefits over other food crops, including ease of storage, high yield, minimal planting requirements, a large growing area, and high nutritional content. In addition, they are also used to turn into potato food and food components, fed to cattle, pigs, and chickens, and turned into starch for the industry furthering the industry's demand. Aided by the wide range of uses of the product like frozen food items, Dehydrated potato flakes, and potato flour, the market is expected to witness further growth in the forecast period of 2022-2027, growing at a CAGR of 1.30%. The market is projected to reach a volume of about 410 million tonnes by 2027. Some of the leading players in the industry are Grünewald Fruchtsaft GmbH, Aconcagua Foods S.A., Flavour-ita International, Interaust Foods, McCain South Africa.

Procurement Resources' detailed research approach explores deep into the industry, encompassing the macro and micro aspects of the industry. Its team of experts uses cutting-edge analytical tools and their expertise, thus, delivering its customers with market insights that are accurate and actionable and help them remain ahead of their competition.

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