Stevia prices followed a steady-to-firm trend in Q1’26, with Asia supported by stronger food and beverage manufacturing and steady procurement from natural sweetener buyers. China’s food manufacturing output rose 10.6% year on year during January-February, while liquor, beverage, and refined tea manufacturing increased 4.3%, supporting stevia consumption in beverage and packaged food applications. Europe remained supported by sugar-reduction regulation and reformulation activity, though cautious food-sector buying limited sharper gains. In North America, demand stayed firm as U.S. retail and food services sales rose 1.7% in March, supporting procurement from beverage, dairy, confectionery, and supplement producers. The Strait of Hormuz disruption added limited freight and fuel pressure, as the route carries nearly one-quarter of global seaborne oil trade, but it was not the main price driver.
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According to Procurement Resource, near-term stevia prices are expected to remain steady to firm, supported by reformulation demand and controlled feedstock availability.
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During H2 2025, stevia prices continued to display a stable-to-firm trend, although momentum moderated compared to earlier periods as broader food and beverage demand growth softened. Supply remained largely adequate, with China retaining its position as the primary global production and export base, while procurement diversification efforts toward Latin America persisted among major ingredient suppliers seeking improved supply resilience. Demand support came from the continued expansion of low-sugar and sugar-free product portfolios across beverages, dairy products, gummies, nutritional supplements, and functional foods. In Europe, the approval and commercialization of fermentation-based steviol glycosides enhanced application flexibility and encouraged further reformulation activity among manufacturers. Meanwhile, North America benefited from ongoing consumer preference for clean-label, plant-based, and low-calorie sweetening solutions. However, cautious purchasing patterns among food and beverage producers and slower end-market growth limited stronger price increases. As a result, market conditions remained fundamentally supportive, but sufficient availability prevented any significant upward price escalation during the second half of the year.
Stevia is known as a sweetener and sugar substitute which is extracted or obtained from the leaves of the plant species Stevia rebaudiana, native to Brazil and Paraguay. It serves as an artificial sweetener with zero calories and thus, is widely used to manufacture soft drinks.
Coca-Cola, the beverage giant, launched stevia-sweetened beverages, such as Coca-Cola Life and others. Steviol glycosides (primarily stevioside and rebaudioside) are the active compound of stevia and contains about 30 to 150 times the sweetness of sugar.
Artificial sweeteners, Adhesive, Oral care, Pharmaceuticals
Stevioside: 57817-89-7, Rebaudioside A: 58543-16-1, Other Rebaudiosides (B, C, D, E, F), Dulcoside A, Rubusoside, Steviol (Aglycone), Steviolbioside
Ingredion Incorporated, PureCircle Limited, GLG Life Tech Corporation, Cargill, Incorporated, Archer Daniels Midland Company, Tate & Lyle PLC, Sunwin Stevia International, Inc
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Dry leaves of stevia rebaudiana are immersed in hot water to extract steviol glycosides, which is the main sweetening element in stevia.
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